كتاب 11 Steps to Create a Successful Website

نتابع في هذه السلسلة شرح لتقنيات تطوير المواقع و في هذا الجزء نشرح : مكتبة jQuery Step 1: Plan Your Web Presence....................................................... 5 Defining your Customers and Mission...............................................................6 Choosing and Buying your Domain Name ........................................................7 Text, Images and other Graphic Elements ........................................................7 Budgets, and Who Does What ..........................................................................9 Step 2: Choose DIY or Go with a Pro............................................... 10 DIY Web Site Packages ..................................................................................11 Choosing a Web Design Professional .............................................................12 SEO and Red Flags ........................................................................................12 Step 3: Select the Tools for Making Your HomeWeb....................... 15 Web Hosting....................................................................................................16 FTP: File Transfer Protocol .............................................................................17 Merchant Accounts..........................................................................................17 Managing your Web Images ...........................................................................18 Step 4: Make Key Design Decisions ................................................ 19 General Design Principles...............................................................................20 Getting Around on Your Web Site ...................................................................21 ‘Seniors’ and Special Needs ...........................................................................23 Step 5: Learn the Code .................................................................... 26 What is Hypertext Markup Language? ............................................................27 How Does It Work? .........................................................................................29 Understanding HTML Tools ............................................................................30 Step 6: Identify the Best Software for Words & Images ................... 31 WYSIWYG vs. HTML Software .......................................................................32 Best Values .....................................................................................................32 Some Tips on ‘Deals’ to Avoid.........................................................................33 Top-of-the-Line Design Software.....................................................................33 For More Information.......................................................................................34 Step 7: Take Control Over the Look, Feel and Function .................. 35 Storefront Software Packages.........................................................................36 Shopping Cart 101 ..........................................................................................37 Amazon.com: The Gold Standard ...................................................................37 When to Hire a Pro.......................................................... Step 8: Optimize Your Site for Search Engines................................ 39 What is SEO?..................................................................................................40 Some Cautions................................................................................................40 How SEO Works .............................................................................................40 How Search Engines Rank Web Sites ............................................................41 SEO Best Practices.........................................................................................41 Who and What to Avoid...................................................................................43 SEO Maintenance ...........................................................................................44 Step 9: Put All the Parts Together.................................................... 46 Testing Your Site.............................................................................................47 Staff and Customer Site Reviews....................................................................47 Testing on Different Platforms and Browsers ..................................................48 Tracking Bugs, Confirming Fixes and Testing Links (Again)...........................50 Resources: ......................................................................................................50 Step 10: Take your Web site Live!.................................................... 51 Register with Search Engines .........................................................................52 Buy Ads for Better Placement .........................................................................52 Sign Up with "What’s New" Directories ...........................................................54 Launch a PR Campaign ..................................................................................55 Try Pay-Per-Click ............................................................................................55 Start a Blog .....................................................................................................55 Step 11: Constantly Tend to Your Web Site..................................... 57 Keep Things Secure........................................................................................58 Manage Existing Content ................................................................................59 Tend Your Analytics and SEO.........................................................................59 Add New Content and Links............................................................................60 Constantly Promote Your Web Site.................................................................60 Reconsider Ads...............................................................................................60 Last Words ......................................................................................................61 About StartupNation ......................................................................... 62 Additional Podcasts Shows .............................................................................62 Links to Additional Small Business Advice ......................................................62 Resources ....
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من كتب جافا سكريبت كتب تطوير المواقع الالكترونيه - مكتبة كتب تقنية المعلومات.